We don't think you shouldn't eat sugar at all, but when we have the opportunity to make a healthy delicious snack it's hard to pass it up. Over the past 8 or so years, we saw the beef jerky market skyrocket motivated by lifestyle changes made by you! On further inspection we found that most of the leading jerky brands are packed with synthetic sugars hurting your diets and overall health rather than helping them. The average amount of sugar in the leading brands is around 6-7 grams per serving! Personally we know it's hard to stop eating some good beef jerky once you start, so if you kill a whole bag you're looking at 24-28 grams of sugar in a midday snack. That's more than your average glazed donut. We saw this as a problem, so that's when we developed our zero sugar beef jerky. We wanted to offer the better, healthier alternative of a nutritious snack without compromising the taste and texture. And we did! Four times!