More convenient, more value and all in our long-lasting roll, so you can change the roll even less often! And with our wavy edge, you’ll get a smoother tear for an even better ‘go’! It was voted #1 product of the year! And each sheet is 2X more absorbent so you can use less than the leading bargain brand. Charmin Ultra Soft is our softest toilet paper ever so it is harder than ever to resist!