A hint of fresh air and a slice of melon give Fresh some serious staying power. A hint of fresh air and a slice of melon give Fresh some serious staying power. This subtle, gender-neutral scent is right for anyone who wants the end of the day to smell as good as the start. Go ahead and take on that test, sprint to the next activity, plan for your future – weve got you covered and smelling good. Fresh packaging is 42% less plastic than traditional packaging, giving you the best of both worlds – a deodorant that rolls up for you and is better for the earth. This ultra-amazing packaging is 100% recyclable.