Brushing with Jack N' Jill Toothpaste helps clean teeth and provides natural protection against cavities. Our mild gel formulation is fluoride free and suitable from 6 months (when bubs first teeth usually come through). We know little kids don't know how to spit - Jack N' Jill Toothpaste is safe if swallowed when used as directed. With a kaleidoscope of nine yummy organic flavors, toothbrushing time has never been easier or more fun! Ingredients such as xylitol and calendula, plus regular and effective brushing, help to soothe gums and fight tooth decay. Benefits: With 40% xylitol, Jack N' Jill Toothpaste helps balance the pH in the mouth. xylitol has also been shown to reduce bacteria trapped in plaque whilst silica gently cleans teeth to help avoid the build-up of plaque. Calendula flower extract helps to naturally soothe gums. It is recommended that your child learns to brush their teeth after each meal to help develop good oral hygiene habits. Jack N’ Jill Natural Certified Toothpaste has received the COSMOS Natural Standard Ecocert certification. Ecocert is the world’s leading specialist in certification of sustainable practices and organic products. Relative Dentin Abrasivity (RDA) is 15 - Low abrasivity. • Natural Certified Toothpaste (Ecocert) • Ecocert COSMOS Natural Standard Ecocert certification • Peta Certified Cruelty Free • Safe if swallowed when used as directed • Organic strawberry flavoring • High in xylitol (40%) • Silica for gentle removal of plaque • Calendula to help soothe gums • Suitable from 6 months + • Made in Australia • Vegan, Gluten Free, Fluoride Free, SLS Free, Dairy Free, Sugar- Free, No artificial color • Safety Seal with easy open flip top cap • BPA free with minimal recyclable packaging If you have ever been challenged when trying to brush your little one's teeth, we feel your pain - you're not alone! Toddlers and kids don't have any appreciation of why we brush our teeth, but they do know when something 'tastes spicy'. Jack N' Jill Natural Certified Toothpaste tastes so yummy that you will probably need to put it out of reach in between brushing times. We're serious! Toothbrushing time in your bathroom will be transformed - even with the fussiest of kids! Make toothbrushing easy with Jack N’ Jill natural and effective toothpaste.