What is Hojicha? – Hojicha is made by slowly roasting tightly rolled tea leaves, stems, stalks, or twigs before grinding into a matcha-like powder. Unlike traditional matcha, hojicha has a brown color and lower caffeine. As a roasted green tea, hojicha has a soothing, therapeutic earthy and smoky aroma. Hojicha from Boseong – Boseong is known as the green tea capital of Korea. The surrounding climate and soil provide perfect conditions for growing a unique green tea that has a distinct taste and aroma. Premium Culinary Grade – The toasty, chocolate, and toffee flavors of Seein Boseong Hojicha, makes it a perfect ingredient for desserts such as cakes, cookies, and ice cream. Sustainably grown, sustainably packed – Boseong Hojicha powder is grown on a rolling hill of Boseong without chemical pesticides and only fertilized with organic material. The matcha is grounded and roasted into powder and packed in an aluminum can with a removable label and plastic cap which is reusable and recyclable. Seein Quality Assurance – Seein guarantees the quality of the product. If you are not 100% satisfied, you can get a full refund by simply contacting us.