100% plant-based 100% real food no weird stuff 100% whole grain Dark chocolate almond Eat real food It's time for the cereal aisle to get real. Our muesli is how cereal should be - no magic, no tricks - just a real food mix. Sure, it's just cereal, but our mission is far bigger. We are creating a better breakfast from the ground up, one that works in harmony with nature and benefits all - from the soil, to our farmers, and to you. A love of dark chocolate and the quiet early morning hours before the kids are awake was the inspiration behind our early riser mix