Subtly sweetened O’s coated in wildflower honey? Gimme, gimme. Our Oat Protein Cereal is the first of its kind made with upcycled oats from oat milk production and real simple ingredients found in our kitchen. Even better—our upcycled oat protein has 3x the protein and 2x the fiber as the whole oat. It’s good for you and the darn whole planet. A modern take on an old classic, our Simply Honey is sweetened with a touch of wildflower honey, toasted in coconut oil, and finished with a sprinkle of sea salt. It’s really that simple.