Regular baking dyes come from coal and other nasties, but our cleaned-up color powders come from hyper-concentrated veggies and spices. Safe for use in human treats, dog treats, bath bombs, homemade cosmetics, slime, and more, our natural hues are the most vibrant, concentrated natural colors on the shelf, and were even featured on the Today Show as one of their favorite natural products to try. Colors from plants & spices Allergy-friendly 100% Vegan Certified Kosher